NP Digital co-founder highlights how AI is disrupting marketing attribution by reducing the reliability of click-based metrics, pushing brands toward human validation.
The social platform plans to add 30+ roles and resume partnerships after reaching an agreement with the federal government.
A new media director will support the agency's greater integration across media functions.
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The Toronto charity is moving beyond social media for the first time, deploying OOH, TV and digital video placements.
Marketers gain new ways to measure connected TV campaigns, optimize audience reach, and generate actionable insights.
Research from OM Media Trials finds 41% of consumers feel more positive about brands when AI content is clearly labeled.
Partnership links CRM data to TikTok campaigns, as platforms push to prove lower-funnel impact.
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