A new campaign, “It’s Actually IKEA,” is the latest effort by the retailer to be more holistic when it comes to media planning and buying, according to Jonelle Ricketts, head of marketing for IKEA ...
NP Digital co-founder highlights how AI is disrupting marketing attribution by reducing the reliability of click-based metrics, pushing brands toward human validation.
The social platform plans to add 30+ roles and resume partnerships after reaching an agreement with the federal government.
A new media director will support the agency's greater integration across media functions.
Bell Media's metrics are being integrated with InfoSum's data-collaboration platform directly within WPP Open.
Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...
Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...
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