Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of ...

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their ...

Video marketing platform Vidyard has launched a new app for HootSuite within the company's App Directory. The Vidyard… ...

In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted… ...