The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...