CMOs will expand creator marketing budgets next year. Nearly all CMOs (97%) state they will increase marketing budgets for ...

Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

Seven decades on from the launch of Britain’s first TV ad, Compare the Market, Sport England, Just Eat and ITV reflect on ...

Marketers face mounting pressure to deliver insights faster than ever – but speed doesn’t have to come at the expense of ...

ITV has revealed 70 of the UK’s top television ads from the past seven decades, to mark 70 years since the launch of ...

New Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about ...

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving ...

While synthetic data will have an impact on the research industry, marketers should not rely on it for true insights.

Consumer confidence dropped by two points in September despite a decrease in interest rates in August, according to GfK’s ...

Co-founder Jerry Greenfield says Unilever has eroded Ben & Jerry’s independence, something he calls “the very basis” of the ...

Despite persistent economic headwinds impacting the charity sector, the British Heart Foundation (BHF) recorded its ...

Brands can comment “in full” on all aspects of the proposals, which will prohibit ads for “identifiable” less healthy ...