A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

Now, it looks like history is set to repeat ... sue the agency if found in breach of contract. And some ad execs could even be looking at jail time. Regardless, the repercussions will continue to be ...

Ad holding company WPP's digital agency, Wunderman (now WundermanThompson), launched Wunderman Inside in 2018 to help companies set up social media, CRM and e-commerce teams and the like ...

Advertising and marketing agency Cronin has made two key promotions in its executive team. The Glastonbury-based agency has named Sean Folan president and chief operating officer, with Elizabeth ...

Most marketing and advertising ... agency compensation structures: commission fixed rate (a percentage of media billings and markup on production costs); commission sliding scale (payment varies based ...

More brands are setting up in-house agencies Companies such ... media functions in-house and recently bypassed its agencies to commit ad dollars in this year's upfronts. Related stories Some ...

Campaign analyst: Folding AI into automated campaign workflows opens up the possibility of analyzing any data set in real time ... For example, marketing and advertising agency Johnson Group ...