NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Sony spent over a million dollars to swarm SF streets with 250,000 bouncy balls, breaking windows and destroying cars in the process.

Every agency owner begins with grand ambitions of landing excellent clients, creating a robust team and expanding a ...

Hyderabad:HYDRAA commissioner A.V. Ranganath on Monday set a six-day deadline for advertising agencies to remove all ... Ranganath said that he would take up the matter with the government.

The agency world is under siege, but AI isn't the biggest disruptor. It’s something much more insidious: the commoditization ...

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.

Yet, stepping into the world of ad tech—more specifically ... For example, a global brand recently set up its data clean room, trained multiple agencies, and completed three collaborations ...

Now, it looks like history is set to repeat ... sue the agency if found in breach of contract. And some ad execs could even be looking at jail time. Regardless, the repercussions will continue to be ...

The spot follows two neighboring couples, one set who ... and signs up for a Tesco Clubcard in 2025. Felipe Serradourada Guimaraes, executive creative director at BBH, described the ad as being ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

Campaign analyst: Folding AI into automated campaign workflows opens up the possibility of analyzing any data set in real time ... For example, marketing and advertising agency Johnson Group ...