Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

If you’re looking at a webpage and you think it should include a discussion of climate change, use the “ changes” tool “ in the Wayback Machine to check if the language has been altered over time, or ...

Acko, India’s leading digital insurance provider, has taken Out-of-Home (OOH) advertising to the next level with a visually striking and thought-provoking campaign in Hyderabad and Bengaluru.

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip ...

And that doesn’t even factor in statements by Trump, Vice President JD Vance and “ special government employee ” multibillionaire Elon Musk. All three have indicated that they are open to ignoring ...

But one of the most important ways to counteract misinformation is less about the facts and more about how those facts move within social networks and communities. In other words, it’s not enough for ...

With a rumored $8m price tag, the Super Bowl ad stakes are high – but the potential brand rewards are massive. How can ...