Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...
Amazon’s customer reviews have always been a wealth of information—for both brands promoting their wares and consumers ...
However, it is when Williams speaks about the impact of Tony Wilson, the late owner of Manchester’s pioneering Factory ...
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Adweek on MSNWhy CTV Ad Buyers Are Still Skeptical About Generative AIAt a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...
Rosewood Creative is becoming a full-fledged agency with the capability to take on larger campaigns including national Super ...
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year.
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to "detrimental treatment" ...
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
Ad Age's 2025 Business Transformation Agency of the Year and Adweek's 2025 U.S. Media Agency of the Year. These accolades recognize GALE's unique positioning as the industry's only Business Agency, ...
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