Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...
Advertising stalwart Jon Williams, CEO and founder of creative community The Liberty Guild, grew up in Stretford “50 doors ...
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Adweek on MSNWhy CTV Ad Buyers Are Still Skeptical About Generative AIAt a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...
Breeze Airways CEO David Neeleman, who previously founded JetBlue, aims to build awareness for Breeze’s “attainable luxury” ...
Rosewood Creative is becoming a full-fledged agency with the capability to take on larger campaigns including national Super ...
Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for ...
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back in the ...
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to "detrimental treatment" ...
Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year.
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
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