The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
How Amazon’s in-house agency is using AI in the creative process
Amazon’s customer reviews have always been a wealth of information—for both brands promoting their wares and consumers ...
'There is rot in the ad agency world - we need to pay creatives for ideas'
Advertising stalwart Jon Williams, CEO and founder of creative community The Liberty Guild, grew up in Stretford “50 doors ...
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Why CTV Ad Buyers Are Still Skeptical About Generative AI
At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...
Breeze Airways hires Walrus as its first creative agency
Breeze Airways CEO David Neeleman, who previously founded JetBlue, aims to build awareness for Breeze’s “attainable luxury” ...
A Twin Cities ad exec believes 2025 is ‘the year of the independents’
Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for ...
Omnicom’s Troy Ruhanen: ‘We won’t be backing away from creative agency brands’
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
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Former AMV senior creative sues over Mars ad claims
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to "detrimental treatment" ...
Code and Theory Named Ad Age B2B Agency of the Year
Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year.
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Streamers Tee Up New Ad Opportunities For Live Sports
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...
Why you’re finally going to get to see State Farm’s Super Bowl ad during March Madness
Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the ...
GALE Wins Ad Age Business Transformation Agency of the Year and Adweek U.S. Media Agency of the Year
Ad Age's 2025 Business Transformation Agency of the Year and Adweek's 2025 U.S. Media Agency of the Year. These accolades recognize GALE's unique positioning as the industry's only Business Agency, ...