The new design of the helmet seems inspired by the Brit's idol, Ayrton Senna, as it has a predominant shade of yellow with some sparks of the color red. Hamilton sent the town of Maranello into a ...

Lewis Hamilton recounted the story of his first racing helmet being in ‘Ferrari red ... by the late three-time World Champion, Ayrton Senna. He has had variations on yellow and other colours ...

His reverence for Senna is anything but performative: when, in 2017, the family presented him in Montreal with a replica yellow helmet – a gift to mark his emulation of Ayrton’s record 65 pole ...