Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today is the first day that Phil Spencer is gone, and new Microsoft Gaming CEO Asha Sharma ...

There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. is an ...

Former Xbox president Sarah Bond has broken her silence following last week’s stunning leadership shakeup at Microsoft Gaming. In a heartfelt LinkedIn post, Bond published the note she sent to her ...

Microsoft Gaming CEO Phil Spencer announced his retirement Friday, marking the end of a 25-year career at Xbox (and a nearly 40-year career at Microsoft more broadly). Spencer’s legacy covers a wide ...

The Xbox brand just underwent a seismic shift. On Friday afternoon, news broke that Microsoft Gaming CEO Phil Spencer had retired from the company. Also out was Sarah Bond, who resigned from her role ...

Xbox is making big changes at the very top of the corporate ladder. IGN reported the bombshell news on Friday afternoon that Microsoft Gaming CEO Phil Spencer is retiring, effective on Monday, Feb. 23 ...

Xbox president Sarah Bond is also leaving Microsoft. Xbox president Sarah Bond is also leaving Microsoft. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and ...

Asha Sharma posts a spree of viral responses on social media, as Xbox fans try to work out what the over-arching strategy might look like. When you purchase through links on our site, we may earn an ...

Microsoft has announced the Xbox Game Pass February 2026 Wave 2 lineup, which includes big hitters such as The Witcher 3: Wild Hunt (and in its Complete Edition, no less) plus Kingdom Come: ...

Arguably the biggest multiplatform release for Xbox is on the way later this year. Halo: Campaign Evolved is set to release sometime in 2026, coming to PC, PS5, and Xbox Series X|S. The remake will ...