It’s no secret that beauty standards have always been shaped by the media. For decades, glossy magazine covers, red carpet ...

Marisa Hebert on the citrus-colored carpet at the annual Gurus Magazine Beauty Awards, celebrating excellence in beauty innovation and influence, with categories spanning skincare, cosmetics, haircare ...

This family-owned beauty brand, which was founded in Paris in 1954, is the original clean-girl. Before slick back buns and ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...