Most Super Bowl commercials aim to be faster, louder and shinier than the rest. And then there are Big Game ads from advertisers like Coinbase. After mystifying Super Bowl viewers in 2022 with a ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

The historic Bacon’s Castle, the oldest building in Virginia and the oldest brick dwelling on the continent, is set to undergo a rare series of repairs to help preserve it. Bacon’s Castle was built in ...

Super Bowl Sunday has arrived with more than 100 million Americans expected to watch the New England Patriots and Seattle Seahawks face off. All those eyes aren't cheap for advertisers, and the cost ...

Class is in session — vibes class, that is. In a chaotic Super Bowl commercial for poppi, Charli xcx and Rachel Sennott crash a college classroom and transform it into a club. In the 30-second spot — ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Here's everything you need to know about AI.com, the mysterious website that was advertised during the Super Bowl. Credit: Thomas Fuller/SOPA Images/LightRocket via Getty Images One of the commercials ...

In part of the commercial, McConaughey yells out a truck window at Cooper about how football is really about selling food while donned in what Texans will recognize as what appears to be his iconic ...

"Just like with beef, the receipts speak for themselves," 50 says of the DoorDash spot. By Michael Saponara 50 Cent is the king of beef, and he’s parlayed his trolling ways into starring in a Super ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. Budweiser is upping the ante with its Super Bowl commercial in 2026, pairing a bald eagle with an iconic ...

The average cost of a 30-second Super Bowl commercial is approximately $8 million. But that’s not how much it really costs a company that buys an ad slot. According to Ro CEO Zachariah Reitano, the ...