Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

While a section of broadcasters and advertisers say CTV opens up the possibility of far more granular targeting, others point ...

VDO.AI, a global advertising technology leader, today announced the launch of its Interactive Creative Suite, an advanced ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

Mostly the show is about much smaller pets, including dogs, cats, and even some of our feathered friends so to see Koehler in ...

Premium video platforms deliver these types of impressions by leading in these 3 key metrics: Co-Viewing Attention Session length To measure these metrics, VAB partnered with TVision, which provided ...

A warrant was issued for former University of Manitoba law dean Jonathan Black-Branch, accused of defrauding the school of ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I’m not about to declare the ...