The paint scheme didn't have a complete overhaul, but the significant differences resulted in the NAPA paint scheme being more blue and yellow. Elliott didn't bring the No. 9 NAPA car to victory ...

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Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase ...

And not just any late-model race car, but one carrying the paint scheme and logo of the ... popularity combined with some nostalgia: Chase Elliott’s Hooters-sponsored car he drove to a win ...

NASCAR outfit Joe Gibbs Racing, in a recent post shared on the team's Instagram account, revealed how NASCAR's first-ever paint job was created on Richard Petty's iconic No. 43 car. The story of ...

Amazon’s Prime Video has decided to sponsor a NASCAR team to help spread the word about its first ever slate of races that it ...

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures ...

Lionel Racing keeps track of its annual die-cast sales, and Dale Earnhardt Jr.'s Budweiser-sponsored late-model racer topped ...