Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

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The newest streaming partner of NASCAR is putting its money where its mouth is. Prime Video will sponsor Chase Elliott in 2025. Amazon’s video streaming service will air five races this year along with practice and qualifying sessions in the first half of the season.

Amazon’s Prime Video, NASCAR’s first fully direct-to-consumer media partner, is beginning its new NASCAR Cup Series broadcast rights deal with a splash. For the

Amazon's Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season. In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.

Amazon’s Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027.

Amazon’s Prime Video has decided to sponsor a NASCAR team to help spread the word about its first-ever slate of races that it will stream on its platform, signing on with Hendrick Motorsports and driver Chase Elliott.