Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.

Ex-agency strategists, Amy Tucker and Pip Bingemann, have released an AI platform developed to empower and assist the ...

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

Simplot Australia, the name behind Australia’s favourite food brands, has appointed CHEP as its new creative agency.

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Time for your weekly edition of the Defector Funbag. Got something on your mind? Email the Funbag. And buy Drew’s book, The Night The Lights Went Out, while you’re at it. Today, we’re talking about ...

IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not ...

Among today’s creative highlights, Jalen Hurts gets a stellar congats ad courtesy of Jordan Brand; Beats by Dre unveils a heart-pumping manifesto with LeBron James, Lionel Messi and Shohei Ohtani; and ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.