The Philippines’ creative economy posted its slowest growth in three years in 2024 after high inflation and elevated interest ...

THE country's creative economy grew by 8.7 percent to P1.94 trillion last year, the Philippine Statistics Authority (PSA) reported on Thursday, but growth slowed for a second straight year. While down ...

Jade Walters has landed jobs by going viral on TikTok and through connections. For her next job she’s trying a more traditional approach: cold-applying online.

Welcome to a new era of outdoor design. In this member-only report, AD PRO taps industry vets for their insights on green ...

Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

The Philippines’ creative economy expanded by 8.7 percent to P1.94 trillion in 2024 from P1.78 trillion in 2023, preliminary ...

The country's creative economy grew by 8.7 percent to PHP1.94 trillion last year from PHP1.78 trillion in 2023, the ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

A quiet tension exists between rigid oversight and creative freedom. But mindful planning can turn this hidden challenge into ...