18 ways to win at social media in business
Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
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Ethical Social Media Marketing: 15 Ways to Responsibly Curate Content
Social media content curation requires more than creativity—it demands ... we ensure that every post has a clear disclaimer, such as #Sponsored or #Ad. Our primary objective is to maintain honesty ...
9 creative campaigns to know about today
Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.