Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils.

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Yes&'s leadership was attracted to Beacon for its strong B2B track record in industries such as fintech, cybersecurity, ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.