Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had ...

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

Actors David Corenswet and Eiza Gonzalez star in Hugo Boss's 10th-anniversary campaign for 'The Scent'. Colombia sent one ...

David Beckham thought his days of baring it all were behind him, but here he is stripping down for the campaign launch of Hugo Boss' Boss One Bodywear collection. "I once said that my body wear ...

David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand ...

Don’t worry, BookTok fans: Taylor Jenkins Reid’s “The Seven Husbands of Evelyn Hugo” is still getting an adaptation. Netflix is currently turning Reid’s 2017 romance into a movie.

New Delhi: Dell Technologies has announced a comprehensive rebranding strategy. The rebranding includes a new logo that replaces the familiar slanted "E" with a clean, modern sans-serif font and ...

LONDON — Tina Jiang, founder of the Guangzhou-based fashion label Mithridate, is ready for a drastic change as the brand on Tuesday revealed ambitious plans to rebrand, beginning with tapping British ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

The Boss One campaign featuring David Beckham has triggered diverse social media comments regarding his recent advertising appearance.

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, after a teaser video for its revamped ...

One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company ...