Anything Jerry Jones' Cowboys are involved in is a spectacle. That includes a coaching search, which formally began Monday after the Cowboys parted ways with Mike McCarthy, who earned three playoff trips in five seasons.

Perhaps no owner in the NFL understands the value of "keeping it all in the family" better than Jerry Jones, which is why bringing Deion Sanders and his sons to Dallas makes perfect sense.

If Jerry Jones cares about branding and buzz, bringing one of the greatest showmen and talkers in pro sports history to Dallas would check plenty of boxes.