It was also the most watched Super Bowl ever, per Vulture, which reports that 127.7 million viewers tuned into the Big Game on average, also up 3% from 2024. Adding to the argument that Lamar might have killed the game’s vibe,

Kendrick Lamar's Super Bowl LIX Halftime Show had 133.5 million viewers, drawing a larger audience than the Super Bowl itself and Michael Jackson's legendary 1993 halftime show performance.

Lamar and much of the hip hop world swim in social backwardness and represent the antithesis of opposition to big business and capitalism. Hip hop is big business.