When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

MASSILLON – Once upon a time, 12-year-old April Showers spotted an ad in "Teen" magazine seeking people interested in a pen pal. Showers, a fan of the Beatles, responded asking for a pen pal ...

Enjoy unlimited access to all of our incredible journalism, in print and digital.

We’ve dug up the most nostalgic magazine ads that will have Gen X and Millennials reminiscing about their childhoods. From cringey fashion choices to the must-have gadgets of the decade ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...

Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year.... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...

The use of celebrities in advertising has been a common practice for more than 60 years. Marketers recognise the value of using people who are recognised and often admired, or even idolised, by their ...