Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

With WPP to report its full year 2024 numbers next week, it has been announced that Ogilvy has promoted André Laurentino ...

If the Chiefs take a big free-agent swing, Brett Veach indicated before the Super Bowl, it would be a player that checks this ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

MORE Advertising has been a community staple as a purpose-driven communications agency dedicated to igniting positive social change in Watertown, Massachusetts. The agency partners with clients to ...

The Effie Awards South Africa, hosted by The Association for Communication and Advertising (ACA), is calling on marketing and ...