Pepsi has traditionally gone the route of broadcasting AT culture in the hopes of becoming “the choice of the next generation”. But to get back on the map in today’s world, they had to take the brand ...

Norton, Michael, and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change (TN)." Harvard Business School Teaching Note 513-087, March 2013.

then the policies will remain regardless," NLPC Corporate Integrity Project Paul Chesser told Fox News Digital. "We trust Pepsi will follow through and call upon other companies to similarly ...