In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of programmatic Pause Ads in ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Automated video generation, dynamic branding, and interactive features like voice AI and Creative Sticker CTAs help brands create more engaging, personalized content faster. By the numbers.

A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance.

Generative AI & Dynamic Creative Optimisation, and the art of self-learning ad ecosystems The guest author delves into the rise of campaigns which learn and adapt in real time.

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Consumer Reports explains that new hand sanitizers may pose risks to consumers, as new manufacturers try to fill a void during the coronavirus pandemic.

O’Neill writes Ritz-Carlton’s win highlights the opportunities for luxury hotel brands willing to embrace creative risk. The ...

Ad of the day: Numan’s surreal ‘Buffet Boy’ spot challenges weight loss stigma Digital health provider looks to challenge notion that tackling obesity is all about willpower.