As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Dolls, educational toys, dress-up clothes, and princess merch ranked among the most fun and unique toys for 3-year-old girls, ...

Walmart is kicking off the holiday shopping season early, announcing three separate Black Friday and Cyber Monday sales ...

Developmental toys, walkers, puzzles, plushes, and push toys are among the favorite toys for 1-year-old toddlers according to ...

If you’re in the mood to do some building, head on over to Walmart. There, you can get the LEGO Star Wars: A New Hope ...

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to $1.81 billion, thanks in part to its elvish ...

Preschoolers love to get their hands dirty with play, and this list of 22 toys included in The Toy Book ‘s Fall Toy Preview ...