Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

No strangers to crossover promotions, the Brewers are looking to capitalize on the Draft taking place in Green Bay this April ...

New Innovative and Quality Driven Offerings Reinforce Cupcake Vineyards as a Go-To for All Occasions and Joyful, Everyday ...

The design on the Rangers cap accidentally formed a vulgar Spanish word. The post Rangers Cap Pulled From MLB Store Over Spanish Vulgarity; Others Spark Reactions appeared first on Front Office Sports ...

A wordmark (or logotype) logo consists solely of a ... made typography—either newly designed or significantly modified from existing fonts. Cryptic names clutter logos instead of communicating brands.

The imagery, colour scheme, fonts, and styling should cohesively and consistently ... positioning, budget, and usage. A wordmark (or logotype) logo is a distinct, stylised business name without ...

The subject’s normal day-to-day wear should be fine. Most importantly, subjects should feel comfortable. Patterned clothing and logos should typically be avoided. Northwestern is a diverse place, ...

The brand’s north star is its topographical wordmark, made up of eight of the archipelago’s real islands. “Geography wasn’t our initial focus when we started the project; the idea emerged organically ...