Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.

Sports logos have become iconic symbols of our favorite teams over the years. Here are the 10 Worst Sport Logo changes of all ...

Your wordmark is more than just a logo ... BUSINESS INSIGHT: Silent signals -The hidden messages in your logo A lowercase serif font might be the safest bet for small businesses looking to ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

New Innovative and Quality Driven Offerings Reinforce Cupcake Vineyards as a Go-To for All Occasions and Joyful, Everyday ...

A wordmark (or logotype) logo consists solely of a ... made typography—either newly designed or significantly modified from existing fonts. Cryptic names clutter logos instead of communicating brands.

In many ways, it has some characteristics of the Paris 2024 font, though perhaps even ... NBC also used an alternative version of the logo that includes only the wordmark, year, peacock and ...