Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Conservative content creators helped get Trump elected. Now his administration is ushering influencers into White House press ...

Meet some of the leaders, influencers and advocates who are heeding the call to "Make America Healthy Again" as RFK Jr. wraps ...

This week, Karoline Leavitt, the new White House press secretary, kicked off the Trump administration’s first official press ...

As content creators become an increasingly essential part of the publishing industry, here are their predictions for the ...

Two Thai social media influencers promoted Yaba on the TikTok and X (formerly Twitter) platforms, leading to their arrest.

The weepy confessions are, ostensibly, gestures toward intimacy. They’re meant to inspire empathy, to reassure viewers that ...

Introduction  In the social media age, it is due to Instagram, TikTok, YouTube, and Twitter that have birthed this new ...

While healthcare influencers face the looming threat of a TikTok ban, the creator economy is bustling on other platforms like Instagram.

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

The White House received more than 7,400 requests for credentials one day after saying it would open press briefings to ...

Ashburton District Council is paying influencers to show off the region as part of its district promotion strategy. The move ...