The Chinese-made toys have become the latest must-have accessory, with some Boston stores sold out for months and the resale ...

In hit after hit, adorable monsters — as chaotic and cuddly as the popular accessory — have fulfilled moviegoers’ need for ...

Pop Mart said this week that it expects profit for the first six months of this year to jump by at least 350% largely because ...

What Labubu's popularity tells us about the intersection between brain rot marketing, gamification and crowdsourcing ...

Special edition Labubu dolls are selling for tens of thousands on the secondary market, and one expert says she thinks ...

Embracing the controversial tech might help retailer Pop Mart adapt the Labubu fad before it fizzles, but the consequences in ...

COMMENT: Local authorities are rightly warning against buying fake Labubu dolls, called Lafufus, due to choking hazards and ...

A picture of Marx's grave with the Labubu doll is going viral. Visitors were surprised to find a Labubu doll placed at Marx’s ...

What started as a quirky collectible is now a global obsession. See how Labubu dolls turned internet hype into serious ...

Discover how brands like Labubu and Prime used viral marketing strategies to fuel unstoppable hype. This video unpacks the ...