United Airlines and JetBlue have announced a partnership of the major airlines’ customer rewards programs, officials with ...

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Weigel’s, bp and ExxonMobil received loyalty program awards from Loyalty360, a customer loyalty association. The ...

Whether you want to sail Royal Caribbean, Carnival, Norwegian, or a luxury cruise line, you’ll love this new perk for ...

They were a disaster when Harry Truman forced them on federal workers—but at least he demanded loyalty to the United States, ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Choice Privileges came out on top as the best hotel loyalty program for travelers of all spending levels in 2025, receiving ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

General Motors (GM) revamps its rewards program and launches a new Mastercard with expanded perks and redemption options.

CITGO Petroleum Corp., Houston, is introducing a premier status tier to its Club CITGO loyalty program. When consumers join ...

Loyalty pricing can sometimes mask higher base prices. Understanding how these programs work may help you avoid spending more ...