The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

Mane, the hair tools brand which Atkin launched in 2016 is teaming up with Ouai to bring out the Mane x Ouai The Anti-Frizz ...

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product ...

We’ve been taught that blow-drying hair is a one-way ticket to damage, but is air-drying actually healthier? Hairstylists ...

Celebrity hairstylist and Ouai founder Jen Atkin shared photos from her emotional evacuation from her Los Angeles home, which ...

Displaced by the Palisades fire in Los Angeles, Amy Liu immediately took action. The Tower 28 Beauty founder mobilized her ...

In the world of beauty, hair care products often come and go, but some manage to go viral and capture our attention for good ...

Kim Kardashian's former hairstylist Jen Atkin, who also co-owns popular haircare brand OUAI, took to her social media to ...

The best shampoos for curly hair can do more than just clean your scalp—they prep your strands for everything that follows. A ...

Celebrity hairstylist Jen Atkin shares an emotional update and powerful message one week after losing her home to the Los Angeles fires. Atkin included photos of the wreckage as well as a text message ...

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...

From moreish Sol de Janerio perfume mists to luxe Clarins skincare, we've found discounts of up to 50% off in the Boots sale ...