In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.
Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.
Subscribe to our newsletter to get weekly insights on China luxury markets, consumer trends, and investment opportunities.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback