CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

Enhance your model using engagement and demogaphic insights, company attributes and negative scoring to focus on high-value ...