CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business. MarTech’s Marketing ...