Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some some partial recoveries.

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.

Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...