An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

Difficulty is no longer an acceptable excuse for lax data sharing standards, as the CPPA’s recent enforcement action against ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB ...

Mail's digital subscription program has now passed a quarter-million paying readers ... perhaps because it offers 80% less ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...