Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams. “This ...

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the ...

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real ...

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and ...