Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of record, according to information shared with Marketing Dive. The agency will handle all media, creative, ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Gopuff launched several new in-app, in-bag and off-platform advertising capabilities to help brands connect with Gen Z and millennial consumers, per a company announcement. Brand Shops allow ...

Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

The burger chain ran a “McDonnell’s” experience as part of a campaign that also includes a new commercial, Zynga mini-game and Sphere takeover.

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.