Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of record, according to information shared with Marketing Dive. The agency will handle all media, creative, ...

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...

The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.” ...