Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.” ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...