BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectations in Q1, increasing revenue and user engagement by around 30% year-over-year.

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning ...

Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Tariffs have many industries on edge, but few feel the pressure like toy makers, with about 80% of toys sold in the U.S. made in China.

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The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say ...