Découvrez les tendances médiatiques et publicitaires américaines à l'approche de l'élection présidentielle de 2024 dans notre nouveau hub de données.

2024年の大統領選挙に向けたアメリカのメディアと広告のトレンドを、新しいデータハブでご覧ください。 断片化された世界におけるROIの最大化 世界中のマーケティング担当者がどのように ...

새로운 데이터 허브에서 2024년 대선을 앞둔 미국의 미디어 및 광고 트렌드를 살펴보세요.

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

“Reinvigorated alliance the next step in the evolution of media in Japan and a big win for nation’s media industry”, say stakeholders Tokyo, Japan, September 11, 2024 – Nielsen, a global leader in ...

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...

David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

Cindy was appointed interim Chief Financial Officer at Nielsen in September 2024 and is responsible for overseeing the global finance organization, including financial planning and analysis, tax, ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...

Consumers are accessing more media across more platforms than ever before. Capturing the attention of your most important audiences with the right message, on the right channels, at the right time is ...