The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...