Kim Kardashian has deemed herself the “Fairy Butt Mother” in a new Skims campaign video, cementing her role in the latest trend of body contouring with a new shapewear line called “The Ultimate Butt.” The lifestyle mogul announced her latest product line on Feb.

Over on Amazon, we've spotted a £32.99 alternative to Skims' £131 Butt Enhancing Mid-Thigh Bodysuit. This SHAPERX Shapewear has removable bra cups, so you can customise the fit according to your body shape, and pads in the bum to tighten and lift buttocks.

Raymond Hall/GC Images) Forget endless squats and lunges. Skims, the influential shapewear label spearheaded by Kim Kardashian, unveiled its latest innovations on Tuesday, February 11, with “The Ultimate Butt Collection.

Kim Kardashian stars in a new campaign for Skims featuring pieces from the brand’s new Ultimate Butt collection. The collection features new styles ranging from bras to shapewear, leggings, bodysuits and more.

Kim Kardashian's latest innovation from SKIMS is all about creating the perfect butt, and she showed it off in a cheeky video.

Kim Kardashian has launched a new line from her Skims shapewear brand called the Ultimate Butt Enhancing collection.

Like a push-up bra for your rump, the shapewear offerings promise to make your curves look “bigger, rounder, perkier.”

Setting the bar sky-high with her marketing moves, Kim Kardashian saved the day as “Fairy Butt Mother” in a quirky video ad for SKIMS. This time, Kardashian relied on her comedy skills and slipped into a Fairy Butt Mother costume to announce her brand’s new “The Ultimate Butt” collection in a humorous advertisement clip and