The Supreme Court on Wednesday directed the states and union territories to create a grievance redressal mechanism against ...

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days ...

In basketball, much like in marketing, the winning shot may get all the attention, but it’s the set-up that makes it possible. As the NBA’s media agency of record, Mediahub builds its headline moments ...

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

WARC forecasts a 6.2% ad spend growth in this sector to $89.5bn, a downgrade from the +13.9% forecast in November in large ...

Explore sustainable programmatic advertising practices that not only cut energy waste and lower carbon emissions but also ...

Emarketer on Wednesday forecast that ad revenue at X, formerly Twitter, will grow this year as brands fear retaliation by ...

WASHINGTON (AP) — The Supreme Court hears arguments Wednesday in a major legal fight over the $8 billion a year the federal ...

Brandtech Group-owned agency Jellyfish is using AI agents to carry out media buying tasks across Google, Meta, and Amazon, ...

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note ...