Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

If you’re looking at a webpage and you think it should include a discussion of climate change, use the “ changes” tool “ in the Wayback Machine to check if the language has been altered over time, or ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

And that doesn’t even factor in statements by Trump, Vice President JD Vance and “ special government employee ” multibillionaire Elon Musk. All three have indicated that they are open to ignoring ...

But one of the most important ways to counteract misinformation is less about the facts and more about how those facts move within social networks and communities. In other words, it’s not enough for ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

FOX Sports has made quite an impression with the first two NTT IndyCar Series driver promos that debuted in January on its ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Zachary Albert, Brandeis University (THE CONVERSATION) In his first few days back in ...

Smith has journeyed from traditional advertising agencies to leading marketing at one of the world's most desirable fashion houses. In this week's My Creative Career he shares insights into the ...