Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

Claire Bayet, Head of The Climate Studio at AXA Climate on the importance of storytelling, how to communicate a crisis and ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

FOX Sports has made quite an impression with the first two NTT IndyCar Series driver promos that debuted in January on its ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Zachary Albert, Brandeis University (THE CONVERSATION) In his first few days back in ...

Smith has journeyed from traditional advertising agencies to leading marketing at one of the world's most desirable fashion houses. In this week's My Creative Career he shares insights into the ...

For example, users that pay $15/month can take advantage of OpenAI’s models for tasks they excel at, then switch to Anthropic’s Claude for creative work, where many find it superior ...